MarTech
Evaluation, selection, procurement & implementation
Independent evaluation of every system that touches the guest and the operator — POS, loyalty, ordering, mobile, CRM, CDP, third-party delivery, and AI strategy.
See MarTech services →Restaurant Caddies
Strategy and execution.
No mulligans.
Integrity-driven guidance that leads to better decisions and better results across digital marketing, technology, operations, and franchise growth. We help restaurant brands choose the right shot — and execute with discipline.
- 35+ yrsCombined brand & vendor experience
- $2.7MAnnual savings delivered on a single engagement
- IndependentNo vendor commissions, ever
Our founders' work has helped shape brands at
- Punchh
- FAT Brands
- Craveworthy
- SevenRooms
- PathSpot
- Toast
- PAR Technology
Why we exist
Trusted partners on your side of the table.
Rooted in the values of the game we love, integrity guides how we work. In golf, every shot is counted, the rules apply even when no one is watching, and results speak for themselves. We bring that same standard to the restaurants we advise.
With over 35 years of combined experience on both the vendor and brand side, we serve as trusted partners to owners and operators who want clear guidance, honest feedback, and decisions made in the best interest of the business. We don't push vendors, chase commissions, or recommend solutions that don't hold up in real operations.
Services
End-to-end advisory for the modern restaurant brand.
From technology selection to operational rigor and franchise scale, we partner with leadership teams to drive efficiency, grow margins, and expand with confidence.
Operations & Franchise
P&L, ops & franchise development
From P&L diagnostics and operational rigor to FDD authoring, franchise sales, and field support — we help brands scale with confidence.
See operations & franchise services →How we work
We sit on your side of the table.
We count every shot. We never push a vendor we wouldn't bet our own brand on.
Success stories
Outcomes our clients can put in a board deck.
$2.7M
400-unit pizza chain
Renegotiated third-party delivery terms — $2.7M annual savings systemwide.
< 60 days
100-unit smoothie chain
New cloud POS rollout enabling best-in-class loyalty and ordering.
Exclusive
25-unit breakfast chain
Exclusive DoorDash agreement with substantial marketing incentive.
50 in 45 days
50-unit casual dining
Launched 50 virtual ghost kitchens leveraging existing tech stack.
Our team
Built by operators. Trusted by operators.
The founders you meet are the founders who run the work.
Jeremy Theisen
Founder
20+ years driving revenue growth through technology, culture, and innovation — most recently as CGO at Craveworthy Brands and FAT Brands, and earlier as CSO at Punchh (acquired by PAR Technology).
Kim DeCarolis
Founder
14 years across marketing, tech, and operations — first woman on the executive team at Punchh, enterprise sales leader at SevenRooms and PathSpot, and Director of Strategic Franchise Sales at FAT Brands.
Ready to take the next shot?
Book a complimentary strategy session. We'll respond within one business day.